VG’s Grocery and Goodwill Industries of Mid-Michigan have a unique partnership for Earth Week — and it’s a win-win for customers of both businesses and Michigan landfills.
“Anyone who brings in donations to participating Goodwill stores Friday, April 19 and Saturday, April 20 will receive a coupon for $10 off a $25 or more purchase at our VG’s Grocery stores,” said Nicole Quigley of SpartanNash.
Headquartered in Grand Rapids, SpartanNash is the parent company of nine VG’s Grocery locations, including both VG’s stores in Fenton, on Silver Parkway and on LeRoy Street.
Participating Goodwill stores are in Fenton, Burton, Caro, Clio, Goodrich and Owosso. VG’s Earth Week coupons are redeemable at any VG’s Grocery location this Friday and Saturday, April 19 and 20.
Keeping materials out of landfills and supporting Goodwill Industries of Mid-Michigan’s role in workforce development training is the goal behind SpartanNash’s Earth Week activities. Earth Day is officially celebrated nationwide April 22.
This is the ninth consecutive year of this Earth Week partnership, and it’s making a big difference (see sidebar).
“It really is a win-win for everyone,” said Meredith Gremel of SpartanNash. “Earth Day allows us to engage and educate store guests and local communities while celebrating and promoting environmental stewardship. It’s also a great opportunity to raise awareness for the need to recycle, reuse and reinvest in workforce development training through our partnership with Goodwill.”
Goodwill of Mid-Michigan appreciates this Earth Day partnership as well.
“Shoppers and donors are the reason Goodwill Industries of Mid-Michigan can fulfill our mission on a daily basis,” said Joseph Mounger, president/CEO of Goodwill Industries of Mid-Michigan. “Revenue generated though our retail stores funds programs such as job training and assessment, career development, self-employment services, family strengthening programs and digital skills training. This all starts with generous people who support us through their donations.”
Mounger adds that making donations to Goodwill provides an option for people looking to discard items without having them find their way to a landfill.
“At Goodwill, we strive to embody the philosophy of Earth Day year-round by utilizing every donation possible and recycling anything that is not able to find a new home through one of our stores,” Mounger said.
In 2018, Goodwill recycled over 8 million pounds of product that would have otherwise ended up in landfills. “We sincerely appreciate all our shoppers, donors and partners like SpartanNash, who continue to support our mission and the spirit of Earth Day.”
VG’s and Goodwill Earth Week partnership by the numbers:
In 2018, SpartanNash’s Earth Week initiatives resulted in 419,175 pounds of donations collected on behalf of Goodwill Industries — more than quadrupling efforts from the previous year.
Since 2011, SpartanNash associates and customers have diverted more than 630,740 pounds of materials from landfills, and Goodwill has converted these donations into 135,098 hours of workforce development training for people in their local communities.