Technology use is up because many people are stuck at home during the COVID-19 pandemic.
According to App Annie, daily time spent in apps on Android devices increased 20 percent in the first quarter of his year.
Social media use increases
Social media use is up. Online communication is more important than ever when people can’t meet face to face, and social media is a popular medium for news consumption.
A study by Kantar of 25,000 consumers across 30 markets showed engagement increasing 61 percent over non-pandemic rates.
Web browsing has increased 70 percent, traditional TV viewing has increased 63 percent and social media engagement has increased 61 percent more than normal usage rates.
Twitter has 23 percent more daily users now than a year ago.
Messaging across Facebook, Instagram and WhatsApp has increased 50 percent in countries hardest hit by the virus, according to Kantar.
This rise is most prevalent in the 18-34 age group. WhatsApp, Facebook and Instagram have seen more than a 40-percent increase in usage from under-35-year-olds.
TikTok is the number one app being downloaded during quarantine.
Streaming services used more
Americans are relying on streaming services such as Netflix, Disney+, Hulu and Amazon Prime now more than ever to fight boredom. According to a survey by Invoke, a market research company, 75 percent of respondents (80 percent of those age 35 and younger) are watching more streaming content than before the pandemic started.
Nielson reported that the use of streaming platforms increased by 34 percent over two weeks at the beginning of March. Collective usage went from 116.4 billion minutes the week of March 2, to 156.1 billion in the week of March 16. The total for March 16-22 was more than double compared to the same week in 2019.