Virtual Enterprises (VE) students at Fenton High School were among the 5,102 participants for VE’s National Online Trade Show on Feb. 11. This event connects students, firms and industry professionals in order to facilitate sales of virtual products and services through video conference sales sessions.

 The Fenton students created the business, WayBound, Inc., which sells clothing bundles. During the event, the students generated more than $25,000 in sales.

 More than 222 simulated businesses created across 158 high schools participated in the event created by VE, a national educational nonprofit that annually provides more than 16,500 students with the opportunity to create and run virtual business ventures in 430 schools across the country.

 Through the program, students create a business together, role-play corporate positions, conduct transactions with other simulated businesses, attend trade shows and run the business as if it were real.

 “We are very pleased with our WayBound, Inc. crew and the way they are handling the business during this pandemic,” Kaitlyn Couch, CEO of WayBound, Inc., said.

 Admission to the eight-hour trade show was free of charge and provided guests with virtual credit cards that were used to purchase the students’ products and services. Through trade booths created on Zoom, Google Meet and other platforms, students spoke with buyers in real time about their businesses.

 Fenton High School has been running the VE program for the past 10 years and has won numerous awards including best booth award, business plan competition, sales person of the year and best elevator pitch.

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