This column is dedicated to everyone who works in a summer industry. From golf courses to resorts to RV and watercraft dealers, a lot of people sacrifice traditional summer fun so others can have that summer fun.

 The brand team feels a little bit of that pinch since summer is our busy season too. You’ll find us at summer events volunteering or working to promote our brand, plus we’re busy planning for a number of events (including the NEW Bottles, Brews & News set for Sept. 28 in downtown Fenton) that we host or co-host in summer and early fall.

 This is the only time of year sleep eludes me. I’m always thinking of one more thing that needs to be done. That thinking can lead to a panic if I’m not careful.

 To prevent panic I found great advice in a article by Faisal Hoque. Below are some of the tips offered and how I’m going to make them work for me.

 Focus on one thing at a time — If I look at the week ahead on Monday, I get short of breath thinking about all that has to be done. Instead, I’m going to take five minutes each evening to review what the next day look likes.

Don’t sweat the small stuff — If we forget diet pop at a networking event or run out of napkins, I’m not going to freak out, because it’s not the end of the world.

Control your breathing — A big breath in through the nose, out through the mouth is like a mini vacation for your brain.

Focus on the positive — In event planning, it’s important to set your sights on what is going right, what is crossed off the to-do list vs. what is going wrong or what remains to be done.

 Delegate and seek support — I couldn’t do anything without the help of our amazing team who I’m happy to delegate to. I also find that being open about my stress allows others to help or at least serve as a sounding board.

 I won’t wish away summer, but I know life will look different come Oct. 1. Until then, I will use the tips above. I will seek the sun, sand and water when I can. I will stay calm and enjoy summer.

 How do you stay calm during your busy season? Email me at to share your tips.

 Emily Caswell is the Brand Manager for VIEW Group, the branding division of View Newspaper Group. A graduate of Michigan State University’s Journalism School, she lives in downtown Fenton with her husband Matt and their rescue pup, Yeti.

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