Beer is proof that God loves us and wants us to be happy,” Benjamin Franklin said. It may not be historically accurate, but for the past seven years, the team at View Newspaper Group has used this quote to guide us in our event planning.

 That quote continues to guide us in our newest event — Bottles, Brews & News, View Newspaper Group’s craft beer and wine fest. The event (for ages 21 and older only) is set for 3 to 8 p.m. Saturday, Sept. 28 in downtown Fenton’s Rackham Park. It will feature craft beer and wine samples, food and live music all for just $25. Best of all, it benefits a worthy cause — FARR (Fenton Area Resources and Referral Network, Inc.)

 If you’re wondering what makes a journalist like me qualified to throw a party, I’m happy to share. One, I’m a Spartan. It’s our nature to throw parties and two, I work for a growing newspaper company that is following a national trend.

 According to an article on journalism.org, “Event-hosting has become a prominent part of the conversation about the future sustainability of journalism. Revenue potential here is two-fold, streaming in from corporate sponsorships and ticket sales … The New York Times hosted 16 events in 2013, up from just one in 2011, and plans to continue them in 2014. The Chattanooga Free Press has built events into its business model and now generates 14 percent of its annual revenue from them, a figure ‘well into seven figures,’ according to industry analyst Ken Doctor. Atlantic Media puts on more than 200 events a year and garners 20 percent of the company’s total revenue. And The New Yorker Festival has been a Manhattan mainstay for more than a dozen years.”

 Newspaper companies have an advantage in hosting events because we have a guest list (our readers and clients) and a list of potential sponsors at the ready. We can promote the event through our products, we have the manpower and we like to do nice things for the communities we cover.

 Bottles, Brews & News is just one of the events we host, because at their core, events strengthen your brand. Whether you are hosting or sponsoring, having your name tied to something fun is good for business.

 I hope to see you at Bottles, Brews & News. For more information give me a call at (810) 452-2608 or email me at ecaswell@mihomepaper.com.

Emily Caswell is the Brand Manager for VIEW Group, the branding division of View Newspaper Group. A graduate of Michigan State University’s Journalism School, she lives in downtown Fenton with her husband Matt and their rescue pup, Yeti.

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