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Meet Joe DeKroub — the man behind the RE/MAX Platinum name - Tri-County Times: Tri-County Times Newspaper: Fenton, Linden And Holly MI News Source

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Meet Joe DeKroub — the man behind the RE/MAX Platinum name

New expansion of Fenton office shows owner’s commitment to the success of its 50 Realtors

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Posted: Friday, September 22, 2017 1:26 pm

    Bigger is always better when it comes to equipping and training one of the most knowledgeable and experienced groups of Realtors in the entire state of Michigan.

    That’s why a brand new 2,400-square-foot expansion of the RE/MAX Platinum office in Fenton now provides even more space for training, office administration and conferencing for the 50 Realtors who work out of one of the busiest real estate offices in Michigan.

    “We continue to add more Realtors and support our current staff in today’s very dominant market,” said Joe DeKroub, owner of the RE/MAX Platinum office.

    While you may not know DeKroub by name, he is the man behind the very well-known local RE/MAX brand in Fenton. It’s his support of many of RE/MAX Platinum’s most successful sales teams, including The John Wentworth Group, that makes it all happen.

    “He (DeKroub) is the top broker I’ve ever worked for,” said Tom Jones, manager of the Fenton office. “He’s low-key and doesn’t micromanage our office, but it’s his support and training for all our agents that has made us the number one RE/MAX office in Genesee and Shiawassee counties. He brings out the best in each of our 50 agents here in Fenton. They’re all very qualified to handle today’s very busy real estate market.”

    DeKroub has been in the real estate industry for 34 years, starting out as one of three agents with The Livingston Group, then branching out and expanding to The Michigan Group.

    Today, his business is known as RE/MAX Platinum and includes offices in Hartland, Brighton and Ann Arbor, in addition to Fenton. In all, he has 275 agents. “We have the most successful RE/MAX office in all of Michigan,” DeKroub said.

    The success of RE/MAX Platinum is the result of DeKroub’s extensive emphasis on training. “We take great pride in saying our agents are among the best trained in the industry,” DeKroub said. “You’re only as strong as your weakest link.”

    DeKroub works for the benefit of all his agents, because in the end, it’s their knowledge, care and concern for their clients that is their main goal. The sale will take care of itself when an agent has been trained in product knowledge and customer care.

    “Our job is to train and teach agents how to listen to their clients, first and foremost,” DeKroub said. “They are more of a consultant than anything else. Then they have to have product and market knowledge. By the time their client sees their first prospective home to buy, the agent has already been out previewing properties that fit their lifestyle and budget.”

    This level of training and expertise has earned DeKroub and RE/MAX Platinum many awards in the industry. “I’m most proud of my ‘Number One Broker Award in North America,’” DeKroub said. “I’m also proud that the RE/MAX brand is number one worldwide.”

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