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Spotlight on Sears and Sears Hometown Stores... what’s the difference? - Tri-County Times: Businesses In Fenton, Linden And Holly MI

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Spotlight on Sears and Sears Hometown Stores... what’s the difference?

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Posted: Friday, November 3, 2017 12:45 am

• Hometown stores are a totally different company than Sears mall stores; owners say ‘we’re here to stay’

 Long-time retailer Sears has been in the news lately, and it has caused some confusion for customers in the tri-county area.

 Many people don’t realize that Sears Hometown Stores are totally separate from large department-type Sears stores in malls that are owned by Sears Holdings Corporation, said Jeff Stone, co-owner of Sears Hometown Store in Fenton.

 One way to understand the difference is to remember that Sears Hometown Stores are best known for their hard product lines like appliances, lawn and garden equipment and tools. Sears corporates stores in malls are best known for clothing and apparel and other soft product lines.

 “We just license our name from Sears; we have been a separate company from them since 2012,” Stone said. “But when there’s news in the media about Sears, people automatically assume that it includes Sears Hometown Stores and it doesn’t.”

 The latest big news is that corporate Sears stores will no longer be selling Whirlpool-branded products, which also include Maytag and KitchenAid.

 But Sears Hometown Stores have their own independent contract with Whirlpool, and will be selling all their products and related brands.

 “The Whirlpool brand is here to stay,” Stone said. “We still have the top 10 appliance brands at Sears Hometown Stores, including Whirlpool and Kenmore. No other store can claim that.”

 Customers can still use the Sears.com website for online purchases but to keep it more local, you can go directly to Searshometownstores.com. “We can even deliver to your home,” Stone said.

 Sears Hometown Store in Fenton is at 14283 Fenton Rd., phone (810) 629-1900.

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